Sunday, January 4, 2015

Vanderkitten Women's Cyclling Team Is No More

Vanderkitten, an Oakland, CA based women's apparel company and the sponsor of a women's pro cycling team for the last eight years, won't be fielding a squad during the 2015 season.

"The Oakland, USA based apparel company will expand its range next spring and include women from a wider variety of action sports.
 Vanderkitten began as a fashion forward apparel brand, & after 8 seasons as title sponsor of a Pro Women's Cycling Team, will look to focus on initiatives that highlight the most Kick Ass women on the planet. The Pro Cycling Team will be placed on hold for the 2015 season. Despite the upsurge in Pro Women's Cycling media coverage & engagement, the cycling industry was unable to come up with an investment commensurate with the presence & impact of Vanderkitten. VK will always be ready to field a Pro Cycling team when the cycling industry is ready for it. 

Founder & CEO Dave Verrecchia says “In 2006 I set out to ‘change the face of women’s cycling’ by creating a model that matched other action sports and brought excitement and attention to the potential of women’s cycling.  We’ve been the leader in this movement since, and will continue to create exciting cycling apparel while diversifying our product offerings to serve our growing action sports customer base. Vanderkitten will continue to have a very visible profile in women’s cycling on the road and on the dirt.”


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