Reuters, always concerned with the inevitable destruction of man on earth by growing heat tells us of the first round matches at the All-England Lawn Tennis and Croquet Club being played in "sweltering" heat, "soaring above 30 C". The sweltering heat of 30C corresponds to a temperature measured in fahrenheit units as 86F. According to one weather service the temperature in London may even "soar" to 88F later today.
But this is London, UK, a very small spot in geographic terms and it's temperature at any given moment doesn't reflect that of other locations only a relatively small distance away.
While athletic activity at this temperature is likely to produce perspiration, it's certainly no form of torture or even great discomfort. Maybe the fact that it's slightly unusual for it to be this warm in the UK, surrounded as it is by the ocean allows for such comments.
We should be quick to note that during the summer months few residents of the warmer temperate regions of the world take their vacations in places known to be less sweltering. For instance Chicagoans are unlikey to spend a month in Nome, Alaska, currently 47F. An Italian from Naples probably won't haul his family to Hammerfest, Norway where it's 55F at this moment. Or try Hobart, Tasmania, 37F right now. In fact, one reason that those locations are sparsely populated is that they are generally uncomfortable from a climate standpoint.
US industrial development is taking place in the southern, warmer regions rather than the uncomfortable northern plains and Rocky Mountains. A temperature of 88F just isn't all that hot. The Disney theme parks are both in the very southernmost parts of the country. There won't be a Disney Planet in Havre, MT.
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