An outdoor advertisement that serves exactly what purpose? The airport is local monopoly and public institution. It's not in competition for customers. No traveler in the Twin City area weighs the advantages and disadvantages of a flight from MSP to ORD or LAX to those destinations from St. Cloud, Rochester, Sioux Falls or Des Moines. In fact, most air travelers simply go to the closest airport regardless of inferior fast food or skimpy newstands.
Billboards are one of the more expensive methods of advertising. Maybe MSP could have taken the money spent on this silly sign and used it to improve rest room conditions or speed up the check-in process. Or perhaps the airport is so awash in cash that it needs to get rid of some of it.
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