Fake News: A Cure For Wellness

In an effort to create buzz and stimulate attendance, 20th Century Fox admitted to having created fake news sites intended to promote the film A Cure For Wellness in early 2017, according to this story in the New York Times.

The tactic was apparently unsuccessful, however. 

A Cure for Wellness grossed $8.1 million in the United States and Canada and $18.4 million in other territories for a worldwide total of $26.5 million, against a production budget of $40 million.